Virtual events: how businesses and influencers are connecting

Virtual events might sound a little out there and sci-fi, but they’ve been happening for decades. Now in 2020, they’re becoming more commonplace than ever. Businesses and artists are looking for new ways to connect during these times of social isolation. Virtual events can range from live-tweeting to livestreaming and tutorials to tastings. Even massive conferences are moving online, which not only significantly reduces the cost but the carbon footprint, too.

So, whether you have a digital event already in the works, or you’re looking for brand new inspiration, here are some examples of how innovative folks are putting virtual events to good use.

Some recent virtual events to inspire you

Bill Gates’ Reddit Ask Me Anything

Microsoft’s founding genius and philanthropist hosted his seventh AMA event on Reddit and managed to connect with hundreds of thousands of people.

Bill Gates, Reddit, virtual event, live, coronavirus, connection

Bill Gates connected live with fans over Reddit

Benefit Cosmetics’ benefits its brand with makeup tutorials on Facebook Live

Thousands of viewers check in on the regular makeup tutorials and the brand uses the events to connect with and dedicate their consumers.

Willie Nelson livestreamed a jam session 

Billing itself as a “virtual festival” the Luck Reunion tour reorganized itself after having to cancel a tour. They live-streamed their jam session from their living room. Willie Nelson, his sons, and many other artists sang to millions all over the world

Willie Nelson, music, virtual concert, live music, events, virtual events

Willie Nelson and his two sons play music for fans via Facebook Livestream.  

Live cooking lessons, tasting sessions, and more.  

With customers stuck at home, various bars, cafes and restaurants are coming up with fresh ways to connect and reach out, and they’re hosting fun and interesting cooking lessons, live bread baking, tasting sessions, cocktail hours, and much more. Delicious ideas.

Lunch Doodles by children’s author Mo Willems

Each day at lunchtime, the Kennedy Center Education artist-in-residence Mo Willems hosts super-fun and creative doodle sessions for kids (and adults!) on YouTube.

mo Willems, live event, virtual events

Mo Willem’s fun lunch doodles

Emerald Events can help you plan and organize your real-life or virtual events. Get in touch with us anytime to find out more…

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